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BA - Bachelor of Arts in Leisure & Tourism Management

European University – The Geneva Business School, Switzerland

The Bachelor of Arts in Leisure & Tourism Management is a 3-year program that prepares students to work in diverse sectors of the travel and tourism industry such as: hotel management, event management, tour operations, resort management and convention management. It includes courses in management of recreation facilities, tourist destination management, resort management, touristic geography, tourism and the environment, tourism and public policy, wildlife tourism, urban tourism and the legal aspects of recreation and tourism.

CH-Credit Hours
ECTS-European Credit Transfer System
YEAR ONE

FIRST SEMESTER (22 CH | 30 ECTS)

BCO 118 - Environmental Sustainability (2|3)
Seminars/Industrial Visits (1|1)

SECOND SEMESTER (22 CH | 30 ECTS)

YEAR TWO

THIRD SEMESTER (21 CH | 30 ECTS)

BAT 212 - The Business of Tourism (2|3)
Seminars/Industrial Visits (1|1)
FOURTH SEMESTER (21 CH | 30 ECTS)
BAT 223 - Cultural Heritage (2|3)
Seminars/Industrial Visits/Thesis Seminar (1|1)
YEAR THREE

FIFTH SEMESTER (21 CH | 30 ECTS)

BCO 316 - Industrial Marketing (2|3)
BAT 313 - Hospitality Management (2|3)
Seminars/Industrial Visits/Thesis Seminar (1|1)

SIXTH SEMESTER (21 CH | 30 ECTS)

 
Final Case: Marketing (3|3)
Final Case: Leisure & Tourism (3|3)
Thesis (6|6)