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BBA - Bachelor of Business Administration
European University – The Geneva Business School, Switzerland
The Bachelor of Business Administration (BBA) is a 3-year, 6-semester program of study that prepares students to enter a variety of managerial positions in international and local business. It allows students to evaluate the complexity of modern international business organizations: the intricate relationships that exist between businesses, the social frameworks in which they function, and the challenges of administration at all levels.The curriculum offerings are appropriately diverse and stress the application of knowledge within a business environment.
The BBA program provides students with a comprehensive management education in order to cope with an increasingly complex business environment. Students explore the principles of accounting, finance, management, marketing, economics, and consumer behavior. The goal of the program is to provide a practical working background that prepares the graduate for immediate entry into a management position.
CH-Credit Hours
ECTS-European Credit Transfer System
YEAR ONE
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YEAR TWO
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YEAR THREE
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