EUROPEAN UNIVERSITY – THE BUSINESS SCHOOL IN GENEVA, SWITZERLAND
Management
The primary goal of this course is to further develop the skills needed for an in-depth organizational situation analysis, before progressing into the exploration of more advanced issues/trends in organizational behaviour and business strategy. In particular, the course covers issues such as crisis management, managing at the edge of chaos, complex organization management, total quality management, and innovation.
Finance
In addition to a comprehensive overview of current trends and empirical findings in the fields of corporate finance, international finance, investments and valuation, students will develop a thorough understanding of the contemporary problems in financial theory. They should be able to choose between different methodologies and techniques in order to solve financial problems, implement them and define appropriate reporting systems to keep monitoring them.
Economics (special issues in)
The application of economics methods in the managerial decision-making process is a fundamental part of any business or management course. This seminar covers some of the most current aspects of economics and its influence on managerial activity. Some of the latest issues include: regulation of competitive business, governments spending and debt management, regulated and deregulated business, taxation in a globalized world, intellectual property management, etc.
Marketing Strategy
This course aims at providing postgraduate students and managers an advanced, state-of-the-art approach to strategic marketing planning. The ‘action-learning’ sessions will enhance the planning skills of participants through hands-on application of different marketing techniques to modern day business situations, starting with a proper identification of the task at hand, analyzing the macro and the micro environment in which the firm operates, gathering market and competitor intelligence, defining and targeting segments with high attractiveness, and designing an appropriate marketing plan to warrant adequate profitability for the firm.
Advanced Accounting
This course intends to give a comprehensive overview of current trends and empirical findings in the fields of accounting and finance. Students will be exposed to some basic research methods and recent developments in accounting research. It covers both qualitative and quantitative research in order for the student to be aware of the strengths and weaknesses of each of the two approaches. At the end, they will develop a thorough understanding of some potential problems in accounting practice and to evaluate the principal arguments in the academic and public debate on the recent developments on accounting procedures.
Human Resources Management
This course is an expansive inquiry into issues relating to the ‘most important asset’ in the organization – human resources. In this course, students should not only improve their knowledge of the fundamental issues of HR Management, but also acquire and understanding of why the role of HRM is becoming increasingly fundamental to support the strategic planning effort of the firm. The seminar therefore requires full participation and opinion sharing among the participants.
Change Management
In this course, we will explore how relevant individual and societal forces (change agents) are integrated by successful business activities and how this can lead to success. The rapid pace of mutation in all human activities (political, social changes, economic and technological changes) has placed tremendous stress on all businesses for market survival. Through the historical development of technology and the consequent societal changes we will observe how these, and other phenomena, have affected business management.
Managing New Product Development
After a careful study of their market, marketing managers are in a position to develop a sound total marketing program designed to capture the desired share of the market. The tools to employ in this pursuit are primarily four and we start here with the first one: ‘product’. The students will be able to identify the need for multidisciplinary approaches, as needed by any marketing activity. The seminar will familiarize students with real-life events encountered by management in the last few years and bring their attention on the potential proliferation of similar issues worldwide.
Competitions and Markets
The students will be provided with an overview, and a selection of alternative and classical approaches to increasingly complex and ambivalent market situations. They will learn to develop solution models and concepts that organically integrate the imperatives of business survival on the one hand and what stakeholders need on the other. They are also expected to become aware of how important a thorough research and analysis of the competition (and the other most relevant market forces) is in order to develop the appropriate responses.