EUROPEAN UNIVERSITY – THE BUSINESS SCHOOL IN GENEVA, SWITZERLAND
European University Geneva's specialization in Communication & Public Relations is designed for those aspiring to positions in public relations, advertising, marketing and communication. Students learn the essentials of communication and negotiation, gain confidence in public speaking and receive individualized feedback for their presentations and on their choice of communication strategy. Topics include public relations campaigns, ethics, media strategy and planning, organizational communication, delivery of speeches and other verbal messages in a variety of contexts.
CH-Credit Hours
ECTS-European Credit Transfer System
TERM I (18 CH | 23 ECTS)
(CH | ECTS)
TERM II (18 CH | 23 ECTS)
(CH | ECTS)
- MCO 201 - Finance 3 4
- MCO 202 - Human Resources Management 3 4
- MCO 203 - Global Economics 3 4
- MCO 204 - Strategic Management 3 4
- MCO 205 - Management Information Systems 3 4
- MCO 206 - Communication Skills (seminar) 1 1
- MCO 207 - Job Career Planning (seminar) 1 1
- Industrial Visits and Invited Managers' Lectures 1 1