EUROPEAN UNIVERSITY – THE BUSINESS SCHOOL IN GENEVA, SWITZERLAND
European University Geneva's Bachelor of Arts in Leisure & Tourism Management is a 3-year program that prepares students to work in diverse sectors of the travel and tourism industry such as hotel management, event management, tour operations, resort management and convention management. It includes courses in management of recreation facilities, tourist destination management, geography of tourism, tourism and the environment, tourism and public policy, wildlife tourism, urban tourism and the legal aspects of recreation and tourism.
CH-Credit Hours
ECTS-European Credit Transfer System
FIRST SEMESTER
(22 CH | 30 ECTS)
- BCO 111 - Foundations of Business Management 3 4
- BCO 112 - Marketing Management 3 4
- BCO 113 - Writing Communication Skills 3 4
- BCO 114 - Accounting I 3 4
- BCO 115 - Micro Economics 3 4
- BCO 116 - Elementary Calculus 2 3
- BCO 117 - IT Software for Business 2 3
- BCO 118 - Environmental Sustainability 2 3
- Seminars / Industrial Visits 1 1
SECOND SEMESTER
(22 CH | 30 ECTS)
- BCO 121 - Ethics in Business 3 4
- BCO 122 - Oral Communication Skills 3 4
- BCO 123 - Accounting II 3 4
- BCO 124 - Macro Economics 3 4
- BCO 125 - Business Law 3 4
- BCO 126 - Mathematics of Finance 2 3
- BCO 127 - Applied Management Statistics 2 3
- BCO 128 - Advertising, Media & Branding 2 3
- Seminars / Industrial Visits 1 1
THIRD SEMESTER
(21 CH | 30 ECTS)
- BCO 211 - Strategic Marketing 3 4
- BCO 212 - Business Finance I 3 4
- BCO 213 - Human Resource Management 2 3
- BCO 214 - Production Management 2 3
- BCO 215 - Entrepreneurship & New Venture Creation 2 3
- BCO 216 - Management Information Systems 2 3
- BCO 217 - E-Business 2 3
- BAT 211 - Cross-Cultural Business Issues 2 3
- BAT 212 - The Business of Tourism 2 3
- Seminars/Industrial Visits 1 1
FOURTH SEMESTER
(21 CH | 30 ECTS)
- BCO 221 - Global Economics 3 4
- BCO 222 - Business Finance II 3 4
- BCO 223 - Social Media Marketing 2 3
- BCO 224 - Financial Markets 2 3
- BCO 225 - Consumer Behavior 2 3
- BCO 226 - Sales & Purchasing Management 2 3
- BAT 221 - Service Management 2 3
- BAT 222 - Event & Conference Management 2 3
- BAT 223 - Cultural Heritage 2 3
- Seminars/Industrial Visits/Thesis Seminar 1 1
FIFTH SEMESTER
(21 CH | 30 ECTS)
- BCO 311 - Global Business 3 4
- BCO 312 - Financial Statement Analysis 3 4
- BCO 313 - Negotiation 2 3
- BCO 314 - Small Business Management 2 3
- BCO 315 - Corporate Finance 2 3
- BCO 316 - Industrial Marketing 2 3
- BAT 311 - Tourism Marketing 2 3
- BAT 312 - Sustainable Tourism: Policies & Ethics 2 3
- BAT 313 - Hospitality Management 2 3
- Seminars/Industrial Visits/Thesis Seminar 1 1
SIXTH SEMESTER
(21 CH | 30 ECTS)
- BCO 321 - Strategic Management 3 4
- BCO 322 - Budgeting & Control 3 4
- BCO 323 - Organizational Communication 2 3
- BCO 324 - Cases in Marketing 2 3
- BAT 321 - Cases in Tourism 2 3
- BAT 322 - International Operations Management 2 3
- BAT 323 - Financial Management in Tourism 2 3
- BAT 324 - Quality Management 2 3
- BAT 325 - Leisure & Recreational Management 2 3
- Thesis Seminar 1 1
- Final Case: Marketing 3 3
- Final Case: Leisure & Tourism Management 3 3
- Thesis 6 6