EUROPEAN UNIVERSITY – THE BUSINESS SCHOOL IN GENEVA, SWITZERLAND
European University Geneva’s Bachelor of Science in Multimedia Management is a 3-year program which focuses on the relevant technical, creative and business knowledge required to work in internet or electronic media fields, including the areas of software and computers, e-commerce, computer graphic design, basic programming languages, social media and computer animation among others.
CH-Credit Hours
ECTS-European Credit Transfer System
FIRST SEMESTER
(22 CH | 30 ECTS)
- BCO 111 - Foundations of Business Management 3 4
- BCO 112 - Marketing Management 3 4
- BCO 113 - Writing Communication Skills 3 4
- BCO 114 - Accounting I 3 4
- BCO 116 - Elementary Calculus 2 3
- BCO 115 - Micro Economics 3 4
- BCO 117 - IT Software for Business 2 3
- BCO 118 - Environmental Sustainability 2 3
- Seminars / Industrial Visits 1 1
SECOND SEMESTER
(22 CH | 30 ECTS)
- BCO 121 - Ethics in Business 3 4
- BCO 122 - Oral Communication Skills 3 4
- BCO 123 - Accounting II 3 4
- BCO 124 - Macro Economics 3 4
- BCO 125 - Business Law 3 4
- BCO 126 - Mathematics of Finance 2 3
- BCO 127 - Applied Management Statistics 2 3
- BCO 128 - Advertising, Media & Branding 2 3
- Seminars / Industrial Visits 1 1
THIRD SEMESTER
(21 CH | 30 ECTS)
- BCO 211 - Strategic Marketing 3 4
- BCO 212 - Business Finance I 3 4
- BCO 213 - Human Resource Management 2 3
- BCO 214 - Production Management 2 3
- BCO 215 - Entrepreneurship & New Venture Creation 2 3
- BCO 216 - Management Information Systems 2 3
- BCO 217 - E-Business 2 3
- BSM 211 - The Multimedia Industry 2 3
- BSM 212 - Mass Media & Communication 2 3
- Seminars / Industrial Visits 1 1
FOURTH SEMESTER
(21 CH | 30 ECTS)
- BCO 221 - Global Economics 3 4
- BCO 222 - Business Finance II 3 4
- BCO 223 - Social Media Marketing 2 3
- BCO 224 - Financial Markets 2 3
- BCO 225 - Consumer Behavior 2 3
- BCO 226 - Sales & Purchasing Management 2 3
- BSM 221 - Interactive Graphic Design I 2 3
- BSM 222 - Desktop Publishing 2 3
- BSM 223 - Introduction to Programming Languages 2 3
- BSM 224 - Multimedia Tools & Collaborative Online Projects 2 3
- Seminars/Industrial Visits/Thesis Seminar 1 1
FIFTH SEMESTER
(21 CH | 30 ECTS)
- BCO 311 - Global Business 3 4
- BCO 312 - Financial Statement Analysis 3 4
- BCO 313 - Negotiation 2 3
- BCO 314 - Small Business Management 2 3
- BCO 315 - Corporate Finance 2 3
- BCO 316 - Industrial Marketing 2 3
- BSM 311 - Interactive Graphic Design II 2 3
- BSM 312 - Internet: Dynamic Content & Mobile Generation 2 3
- BSM 313 - Animation I 2 3
- Seminars/Industrial Visits/Thesis Seminar 1 1
SIXTH SEMESTER
(21 CH | 30 ECTS)
- BCO 321 - Strategic Management 3 4
- BCO 322 - Budgeting & Control 3 4
- BCO 323 - Organizational Communication 2 3
- BCO 324 - Cases in Marketing 2 3
- BSM 321 - Animation II 2 3
- BSM 322 - Programming Languages Practice 2 3
- BSM 323 - Usability & Architecture of Interactive Systems 2 3
- BSM 324 - Computer Based Systems Security & Law 2 3
- BSM 325 - Digital Audio & Video Production 2 3
- Thesis Seminar 1 1
- Final Case: Marketing 3 3
- Final Case: Multimedia Management 3 3
- Thesis 6 6