Graduate Program in Geneva
Master in Fashion & Luxury Business
Our Master in Fashion & Luxury Business in Geneva provides students with an insight into how to build and manage a luxury unique brand. The program encompasses advertising, communication and financial skills in relation to the luxury fashion industry.
During this program, students will:
- Analyze the impact of fashion and luxury on sustainability.
- Learn how fashion designers and artists view brand value.
- Study strategies surrounding the quality of products.
A state-recognized, university master’s degree accredited by Universidad Católica de Murcia (UCAM), Spain.
An EU Business School Switzerland private and internationally accredited master’s degree.
- Luxury Business Management3 CH / 4 ECTS
This course gives students an understanding of the fundamental concepts of luxury business and the complex value of craftsmanship and digitalization. Students develop their creativity and problem-solving skills, while analyzing relevant challenges such as globalization, counterfeiting and virtualization.
- International Luxury Brand Management3 CH / 4 ECTS
One of the most important tools in the luxury industry, brand management can be encapsulated by high quality, exclusivity, innovation, emotional appeal, a heritage of craftsmanship and brand strength to create a brand value. Students gain an insight into the unique brand strategies of the luxury industry, understanding the approach to anticipating and meeting consumer expectations across various different markets.
- Fashion & Luxury Marketing3 CH / 4 ECTS
Students gain an understanding of the different perspectives between luxury brands and other brands. From the development of luxury business using conscious marketing to an understanding of prestige, timelessness and the effect of cognitive and affective influence strategies, this course familiarizes students with the essence of luxury marketing.
- Luxury Finance Management and HR Management3 CH / 4 ECTS
Students learn to apply knowledge of business management, using analytical, problem-solving skills in relation to the challenges and changes between the human element of business and financial management. Furthermore, they will explore group dynamics, employee engagement, counseling skills as a business philosophy and creating social, cultural and emotional value for all stakeholders and employees.
- Sustainable Fashion and Luxury1 CH / 2 ECTS
Sustainability is a major part of the luxury industry. It is becoming increasingly important reducing their environmental impact, and ensuring that sustainability is the main factor of their business. This seminar provides an understanding of the role of sustainability, ethics and social values.
- Luxury Industry3 CH / 4 ECTS
This course compares the predictive power of income and attitude towards cultural change in the context of luxury goods. Students will be able to identify the strategic and tactical business plans of organizations, analyze relevant issues and propose new ideas.
- Luxury and Fashion3 CH / 4 ECTS
This course gives students an understanding of the modern cultural and social scenarios for creating new strategies through materials and technology. Students gain an understanding of the difference between every concept of luxury in fashion. Emphasis is placed on the complex role of creating a collection, innovation, society and a critical view. The students participate in a project and will work in real case studies for discussion during the course.
- Luxury and Accessories3 CH / 4 ECTS
Students develop fundamental knowledge of the specialized luxury accessories market. This incorporates footwear, jewelry and watches, perfume, leather bags and home accessories. This course will give students a profound aesthetic sensitivity and understanding of the strong culture within luxury and accessories.
- Digital Marketing Strategies3 CH / 4 ECTS
This course gives students an understanding of the new paradigm in online marketing strategies and the urgent need to address the strategic issues in luxury e-business. Student will have the opportunity to learn and practice about how to establish a creative and innovative corporate culture online.
- Humanities1 CH / 2 ECTS
This seminar gives students a critical view of the ethics and human relationships of current business and technological practices. Students will analyze the success of several luxury companies and how their humanistic philosophy has influenced their success.
- Advertising and Communication3 CH / 4 ECTS
Media platforms have seen a period of rapid development in recent times. Alongside the established mediums of print and television, social media has become a key influence in modern business. After a period of innovation, luxury brands are investing in advertising and communication solutions to satisfy their consumers. Students analyze the creative process, methodology, history and evolution of both online and offline media.
- Leadership3 CH / 4 ECTS
This course focuses on innovation management leadership. Presented in three modules, students will gain an understanding of innovation and the various leadership roles within organizations. Students will not only gain an understanding of how to lead innovation, but also how to develop as innovative thinkers.
- Innovation in Materials and Technology3 CH / 4 ECTS
Students gain the skills to be able to develop new ideas about new products or new business models, applying innovative processes. Emphasis is placed on the complex role materials play within a design process, innovation, society and a critical view. The students participate in a project and will work in real case studies for discussion during the course.
- Design Innovation3 CH / 4 ECTS
This course explores creativity, its relationship with innovation, and how design thinking, a creative process, is used for strategic innovation. Students learn in a hands-on, interactive way, exploring their comfortable creative territories, and then learn to embrace ambiguity and go outside their comfort zones to discover new approaches to the creative process. Through reflection, introspection, and philosophy, students explore their own creativity and what it means to be creative.
- Communication Skills1 CH / 2 ECTS
This seminar aims to provide students with the necessary skills for effective communication of a luxury brand. Based on storytelling and persuasion, students will learn the importance of creativity, being authentic and building an experience for the customer.
- Business Plan6 CH / 6 ECTS
Fashion enthusiasts graduating from this Master in Fashion & Luxury program in Geneva can pursue careers in:
Fashion & luxury brand management
Advertising & Communication
Some of our courses are available across all four of our campuses. Choose the perfect location for you.
Our experienced academic department is comprised of entrepreneurs, consultants and business leaders to provide students with the perfect educational balance between classroom theory and real life experiential learning.
Our admissions process is quick and straightforward and our admissions department is here to help guide you through the process