The Master in Management program in Geneva provides students with a complex understanding of how to become an effective leader in today's diverse business sphere with technological, social and economic changes taking place.

ABOUT THE PROGRAM

Students of the Master in Management program in Geneva will acquire the skills needed to excel in management positions across a range of industries. The Master in Management program focuses on how to directly overcome challenges, the different components of implementing strategy and effectively managing people.  

 

During this program, students will:
 

  1. Study decision-making at different levels of management. 
  2. Develop knowledge of different management styles.
  3. Learn the impact of external factors on a business and how to manage them.
Program Duration
1 year
Credits
60
Teaching Language
English
Start Dates
October, January, March
You can do it in
Barcelona, Geneva, Montreux, Online
Schedule
Full-time
DEGREE AWARDED
  • A state-recognized, university master’s degree accredited by Universidad Católica de Murcia (UCAM), Spain.

 

  • An EU Business School Switzerland private and internationally accredited master’s degree.

PROGRAM
(13 CH | 18 ECTS)
  • This course focuses on the management of organizations, especially in relation to tourism. Students analyze the skills and functions needed by managers to run efficient and effective organizations, considering issues of motivation, communication, leadership and strategy. Participants cultivate an understanding of the skills and functions needed for successful management, as well as the importance of effective communication and how to develop it throughout organizations.

  • This course introduces students to the business environment of global firms, helping students to understand concepts related to the international economy and globalization. Students will learn how international companies operate in the broader context of global politics and economy and of their role in society. The course will equip students with the ability to formulate, implement and decide on strategies to enter and compete in the global market place, while being aware of the broader economic, social and political context.

  • This course discusses the relevant accounting and finance functions required for decision-making in corporate and financial institutions. In this course, students learn about legal forms of business organizations, and the pros and cons of different types of company. This course helps students differentiate between terms like revenue, profit and costs. This will enable managers to analyze financials in order to understand areas of concern and ensure efficiency. This analysis is imperative for making key investment decisions regarding financing, investing, working capital and dividends. The corporations interact with financial markets in order to raise finance through equity, working capital finance, issuing bonds, distributing dividends, etc. They are also required to value their stocks or businesses, which form the basis of transactions in financial markets.

  • This course focuses on how to develop effective business models through marketing. The course will emphasize the design of customer-driven strategies and developing distinct competitive advantages.

  • This course addresses the modern management process including decision-making and planning, motivating others and efficient communication. This course more specifically focuses on exploring the rationale of organizational design and structure to achieve firm objectives; positive employer- employee relations; managerial ethics and the use of control systems.

(13 CH | 18 ECTS)
  • Marketing involves understanding the marketing mix and making decisions about product, distribution, promotion, and price. This course introduces students to the concepts, analyses and activities that comprise marketing management, including the study of the marketing environment framework, target market, market segmentation, marketing ethics, and the marketing mix. Students analyze cases dealing with marketing successes and failures, to acquire a fundamental understanding of marketing management.

  • This course examines the functional area of operations management in the manufacturing industry. Topics include decision-making, capacity planning, aggregate planning, forecasting, inventory management, distribution planning, project management and quality control. The course is designed to integrate the various elements of the program within a practical problem-solving environment. Students are expected to read extensively, complete all assignments, participate in discussions and cooperate in the identification and application of their learning to new situations.

  • This course will explore the key concepts, processes and techniques used in HRM and apply these to organizational settings. Students will explore the role of HRM in helping businesses to meet their strategic objectives and adapt to the changing business environment. The course covers topics such as recruitment and talent management and acquisition; training; mentoring and promotion; appraisal; fair compensation; conflict resolution and legal issues.

  • The strategic positioning of an organization is instrumental to its success. Having a clear vision and mission that runs throughout the organization is key to both internal and external branding. Students learn to identify and analyze the drivers of a company’s performance and identify external changes that may affect optimal results. This course reviews the main concepts, methods and tools used in formulating strategies and implementing processes. Students also explore ways to better leverage a company’s internal resources in order to improve sustainable performance and investigate the limitations of applied theory.

  • Organizations are increasingly aware of the importance of intellectual and human capital. Leadership and trust are two drivers of human capital development. Trust is at the heart of organizational and personal issues and rests on rational and emotional foundations and on contractual and affective exchanges. To become a leader, you have to know yourself, be aware of your strengths and weaknesses and understand others. This course focuses on effective communication, support, teamwork, leadership and team-building.

(13 CH | 18 ECTS)
  • The strategic positioning of an organization is instrumental to its success. Students learn to identify and analyze the drivers of the firm’s performance and identify external changes that may affect optimal results in order to optimize the overall performance of a firm or a business unit within a firm. This course reviews the main concepts, methods and tools used in formulating strategies and implementing processes. It also explores ways to better leverage a firm’s internal resources in order to improve sustainable performance and investigates the limitations of applied theory.

  • Innovation management establishes a framework for developing and maintaining innovation and new product development capabilities in the corporate world. It allows for the identification of the opportunities and needs for innovation and research and development in the firm, while linking it to the practical development of new products and the conditions under which they can be launched with success. The course is designed to integrate the various elements of the program within a practical problem-solving environment. Students are expected to read extensively, complete all assignments, participate in discussions and cooperate in the identification and application of their learning to new situations.

  • This course uses a combination of traditional and contemporary business development methods and theories to give students an insight into the inception of a start up or the development of a new business concept for an existing company. Students will explore entrepreneurial behavior, successful initiatives and entrepreneurship frameworks, while drawing upon key entrepreneurial principles and methods to nurture critical thinking and confidence in entrepreneurial analysis.

  • The collection and management of business information and its effective dissemination throughout an organization is essential for decision-making and the future of any company. This course is designed to develop understanding of the importance of Knowledge Management (KM) and technology systems in today’s complex business environment. Students will gain an understanding of contemporary theories and practices of KM and will explore its role in helping businesses meet their strategic objectives and adapt to the ever- changing business environment.

  • Negotiating is part of our personal and professional daily lives. This is a skill that all organizations value. Being an effective negotiator promotes career development. The main objectives of the course are to help students build and strengthen their negotiation skills by developing an analytical understanding of business negotiations, so they can become more effective negotiators and problem-solvers.

 
  • Business Plan
    6 CH / 6 ECTS
Students will also be required to submit a business plan (6 ECTS/6CH) at the end of their studies and to attend field trips, company visits and fairs as part of the experiential learning method.
EMPLOYABILITY

Graduates of the Master in Management program can go on to become successful leaders in a range of areas including: 

 

  • Corporate leadership 

  • Division/Business unit management  

  • Strategic management 

  • Strategic planning  

CHECK OUR FACULTY

Our experienced academic department is comprised of entrepreneurs, consultants and business leaders to provide students with the perfect educational balance between classroom theory and real life experiential learning.

ADMISSIONS

Our admissions process is quick and straightforward and our admissions department is here to help guide you through the process

Ask for more info
If your application is successful, you’ll be joining a leading business school of the highest caliber. Request information on our programs!