Graduate Program in Geneva
Master in Management
The Master in Management program in Geneva provides students with a complex understanding of how to become an effective leader in today's diverse business sphere with technological, social and economic changes taking place.
Students of the Master in Management program in Geneva will acquire the skills needed to excel in management positions across a range of industries. The Master in Management program focuses on how to directly overcome challenges, the different components of implementing strategy and effectively managing people.
During this program, students will:
- Study decision-making at different levels of management.
- Develop knowledge of different management styles.
- Learn the impact of external factors on a business and how to manage them.
A state-recognized, university master’s degree accredited by Universidad Católica de Murcia (UCAM), Spain.
An EU Business School Switzerland private and internationally accredited master’s degree.
- Business Management3 CH / 4 ECTS
This course focuses on the management of organizations. Students analyze the skills and functions needed to run efficient and effective organizations, considering issues of motivation, communication, leadership and strategy. Participants cultivate an understanding of the skill and functions needed for successful management, as well as the importance of effective communication and how to develop it throughout organizations.
- Business Environment3 CH / 4 ECTS
This course introduces students to the business environment of global firms, helping students to understand concepts related to the international economy and globalization. Students will learn how international companies operate in the broader context of global politics and economy and of their role in society. The course will equip students with the ability to formulate, implement and decide on strategies to enter and compete in the global market place, while being aware of the broader economic, social and political context.
- Applied Finance3 CH / 4 ECTS
Legal forms of business organizations, and the pros and cons of various forms of organizations are considered, enabling students to differentiate between terms like revenue, profit and costs. This understanding enables an analysis of financials and is imperative for taking key investment decisions involving financing, investing, working capital and dividends. Students learn how to elucidate the role of finance in business, classify risks inherent with business, evaluate the most effective ways to acquire funds from financial markets and examine current events that affect the business environment.
- Business Model3 CH / 4 ECTS
This course focuses on the development of effective business models through marketing, emphasizing the design of customer-driven strategies. Students learn to explain the key changes in the political and cultural environments, explain how companies identify attractive market segments and choose a market-targeting strategy, and discuss how companies differentiate and position their products for maximum competitive advantage.
- Becoming a Manager1 CH / 2 ECTS
This seminar addresses the modern management process including decision-making and planning, motivating others and efficient communication. Students will focus on exploring the rationale of organizational design and structure to achieve firm objectives; positive employer-employee relations; managerial ethics and the use of control systems.
- Marketing3 CH / 4 ECTS
Marketing involves understanding the marketing mix and making decisions about product, distribution, promotion, and price. This course introduces students to the concepts, analyses and activities that comprise marketing management, including the study of the marketing environment framework, target market, market segmentation, marketing ethics, and the marketing mix. Students analyze cases dealing with marketing successes and failures, to acquire a fundamental understanding of marketing management.
- Operations Management3 CH / 4 ECTS
This course examines the functional area of operations management in the manufacturing industry. Topics include decision-making, capacity planning, aggregate planning, forecasting, inventory management, distribution planning, project management and quality control. The course is designed to integrate the various elements of the program within a practical problem-solving environment. Students are expected to develop the capacity to understand and use basic concepts of operations management, including strategy, forecasting, waiting line models, supply processes, inventory management, risk pooling, aggregate planning, strategic process control and project management.
- Human Resource Management3 CH / 4 ECTS
This course will explore the key concepts, processes and techniques used in HRM and apply these to organizational settings. Students will explore the role of HRM in helping businesses to meet their strategic objectives and adapt to the changing business environment. The course covers topics such as talent management and acquisition, training, mentoring and promotion, appraisal, fair compensation and conflict resolution.
- Strategic Management3 CH / 4 ECTS
The strategic positioning of an organization is instrumental to its success. Having a clear vision and mission that runs throughout the organization is key to both internal and external branding. Students learn to identify and analyze the drivers of a company's performance and identify external changes that may affect optimal results. This course reviews the main concepts, methods and tools used in formulating strategies and implementing processes. Students also explore ways to better leverage a company's internal resources in order to improve sustainable performance and investigate the limitations of applied theory.
- Authentic Leadership1 CH / 2 ECTS
Students become familiar with the goals of business leaders, identify the features of tomorrow’s leadership, explore the relation between trust and leadership and define how trust can be developed within an organization. This seminar invites students to discover how awareness of self and others can build trust, and analyze the requirements to become a successful leader. Finally, students examine the relationship between teamwork, trust and leadership.
- International Business Management3 CH / 4 ECTS
This course examines various issues related to the effective management of an international business. Students will be able to analyze and understand the opportunities and challenges that companies face when expanding their activities internationally and when dealing with international competitors in their home markets. Special attention is placed upon different tools and analytic competences required when competing internationally.
- Innovation Management3 CH / 4 ECTS
The need to establish a framework for developing and maintaining innovation is paramount in the modern business world. This course identifies the various conditions and factors that cultivate innovation, while making a link to the practical development of new products and the conditions under which they can succeed. The various elements of the program are integrated within a practical problem-solving environment. Students will be able to recognize the importance of innovation in the management context.
- Entrepreneurship3 CH / 4 ECTS
This course uses a combination of traditional and contemporary business development methods and theories to give students an insight into the inception of a startup or the development of a new business concept for an existing company. Students will explore entrepreneurial behavior, successful initiatives and entrepreneurship frameworks, while drawing upon key entrepreneurial principles and methods to nurture critical thinking and confidence in entrepreneurial analysis.
- Applied Information Technology3 CH / 4 ECTS
The collection and management of business information and its effective dissemination throughout an organization is essential for decision-making and the future of any company. This course is designed to develop understanding of the importance of Knowledge Management (KM) and technology systems in today’s complex business environment. Students will gain an understanding of contemporary theories and practices of KM and will explore its role in helping businesses meet their strategic objectives and adapt to the ever- changing business environment.
- Effective Negotiation1 CH / 2 ECTS
Negotiating is part of our personal and professional daily lives and is an expected skill within a business organization. Being an effective negotiator promotes career development. This seminar enables students to recognize and differentiate between negotiation styles, strategies and tactics, while understanding the key elements to successful negotiation.
- Business Plan6 CH / 6 ECTS
Graduates of the Master in Management program can go on to become successful leaders in a range of areas including:
Division/Business unit management
Our experienced academic department is comprised of entrepreneurs, consultants and business leaders to provide students with the perfect educational balance between classroom theory and real life experiential learning.
Our admissions process is quick and straightforward and our admissions department is here to help guide you through the process