Tourism is one of the fastest growing industries in today’s business world and companies continue to require academically qualified managers to afford them valuable insight. The MBA in Leisure & Tourism Management program in Geneva explores the theories, practices and business models that make up the tourism and leisure field.

ABOUT THE PROGRAM

The MBA in Leisure & Tourism Management degree teaches students the key skills required to excel in this area at the same time as developing management skills.   

 

During this program, students will:

 

  1. Analyze the impact of tourism on economic, socio-cultural and physical environments.
  2. Learn how to develop an industry focused strategy.
  3. Understand international and intercultural management needs.
Program Duration
1 year
Credits
90
Teaching Language
English
Start Dates
October, January, March
You can do it in
Barcelona, Geneva, Montreux
Schedule
Full-time / Part-time
DEGREE AWARDED
  • A state-recognized, university MBA degree accredited by Universidad Católica de Murcia (UCAM), Spain.

  • An EU Business School Switzerland private and internationally accredited MBA degree.

PROGRAM
(18 CH | 23 ECTS)
  • This course introduces the concepts, techniques, procedures and ethics of effective management in organizational settings. Students explore the competencies, skills and organizational processes associated with the four functions of management: planning, organizing, leading and controlling. The course focuses on the human relationships involved in these processes: between an individual and an organization and between an organization and the society in which it operates. During the course students discover how to make these relationships mutually beneficial.

  • Understanding, managing and influencing individual and group behavior enables an organization to achieve its goals more effectively. This course examines individual and group behavior within organizations, analyzing the past and present and looking towards the future. It provides theoretical and practical knowledge for understanding topics such as organizational structure, motivation, job design, leadership, managerial decision making, group processes, teamwork and conflict resolution.

  • This intensive course examines accounting and finance from the perspective of a decision maker to help students develop a framework for understanding financial, managerial and tax reports. Students prepare and interpret financial information for investors (external users) and managers (internal users), as well as examine how financial instruments are used to support both system and project creation. They look at how the cost-volume-profit relationships and incremental analysis provide information to support decision making. The course discusses topics including general accounting procedures, ethics and transfer pricing.

  • This course promotes the understanding of concepts, philosophies, processes and techniques used in managing marketing operations. It also helps develop an appreciation of different aspects of the marketplace. Students examine the product life cycle, explore the marketing mix and learn how to create marketing strategies. Based on the theoretical background, complete marketing campaigns are prepared for different local and global sectors, environments and situations. Students also explore the marketing plan as a component of the business plan.

  • This course acquaints students with various statistical tools and techniques, such as analytical model building which is used in administrative and business decision making. Topics include: statistical hypothesis testing, frequency distributions and other applications of statistics, regression analysis, linear programming and financial mathematics.

  • The need for negotiation skills arises whenever joint decision making is necessary. This seminar develops students’ confidence in their negotiation skills and enables them to become better decision makers. A unique element of the seminar is that students experience the interaction of need, compromise and fear-based negotiations, focusing on the possibility of losing the deal. This seminar also offers an opportunity to discover and experiment with different techniques that help lead to the desired outcomes and clearer decisions.

  • This seminar focuses on key international legal topics: commercial agreements, contracts, intellectual property, ethics, fraud, bribery and corruption. Students reflect on current cases in conjunction with judiciary precedent, gaining practical and applicable insight into business law.

  • Visits to small businesses and international companies, as well as interaction with invited guests, familiarize students with business life. They are then required to present oral and written reports based on their experiences during the visits and events.

(21 CH | 27 ECTS)
  • This course covers key principles of finance necessary to understand and implement the finance function in an organization and carry out the financial analysis that justifies the decision-making process. Students learn to analyze and create alternative investment projects and to prepare corresponding budgets. Topics include the managerial approach to financial analysis, budgeting, planning, control, the management of working capital, long-term assets and long-term financing.

  • The 21st century brings new challenges to the field, such as outplacement, outsourcing HR functions and employee leasing. This course analyzes the microfunctions of human resources management and explores its strategic importance for an organization to attract, develop, motivate and retain employees. The course covers topics such as recruitment and talent acquisition; training; mentoring and promotion; appraisal; fair compensation; conflict resolution and legal issues.

  • Global economics examines basic economic principles used in managerial situations. Topics include: global interdependence and the benefits of trade; market forces of supply and demand; supply, demand and government policies; measuring a nation’s income and cost of living; production and growth; savings, investment and the financial systems; unemployment; the monetary system; and money and inflation. Students learn to apply this knowledge when making economic decisions in a global business context. Students should have basic knowledge of economic terminology.

  • The strategic positioning of an organization is instrumental to its success. Having a clear vision and mission that runs throughout the organization is key to both internal and external branding. To optimize the overall performance of a firm or a business unit within a firm, students learn to identify and analyze the drivers of the firm’s performance and identify external changes that may affect optimal results. This course reviews the main concepts, methods and tools used in formulating strategies and implementing processes. It also explores ways to better leverage a firm’s internal resources in order to improve sustainable performance and investigates the limitations of applied theory.

  • This course examines the role of management information systems in organizations and provides an overview of the functions and cost of technology. Students explore how companies make the most of their investment for managing data and for communicating both internally and externally at a time when companies’ IT budgets are continually increasing.

  • The effective manager must understand a wide range of technical and social relationships and be able to integrate them within the cost, performance, and time constraints of her/his area of responsibility. To learn and practice strategic planning skills a compute-based management simulation (CAPSTONE Business Simulation) will be used which creates a Business Simulation allows the student to test alternative actions of an operating business in a competitive environmentwithout incurring costs or the risk of implementing them in a real setting. The simulation is played over several time periods.

  • This seminar helps students better understand, analyze and identify future career paths. The knowledge and experience acquired during the MBA course inevitably change the individual’s profile in the market. Reassessing that profile is an essential part of planning for the future, preparing a new CV and perfecting a networking presentation. The changing business environment requires a more innovative approach to job searches, this seminar offers practical support for finding employment after graduating.

  • This seminar focuses on understanding the processes needed for effective oral and written communication in a business setting. Emphasis is placed on the application of key principles that will enhance communication and effectiveness, as well as the development of skills and attitudes appropriate for business communication; especially in public speaking.

  • -

(15 CH | 20 ECTS)
  • This course provides clear, comprehensive coverage of key business concepts in international tourism management, including tourism demand and forecasting; research and innovation; corporate strategy; environmental issues; marketing; finance and operations; and human resources management.

  • This course provides students with an overview of the role of marketing in the travel and tourism industry. The major processes within marketing are studied and the way they relate to each other is assessed through case studies and class discussion. Students are required to apply the concepts to the field of tourism.

  • This course is a comprehensive introduction to tourism planning and development, investigating the impact that it has on economic, sociocultural and physical environments. Issues concerning host-visitor relationships are also explored, together with audit and environmental analysis aimed at achieving sustainable tourism.

  • A lack of common beliefs, signs or language among individuals from different cultures can lead to a lack of effective communication. In business, surpassing these cultural barriers is essential to achieving goals and performing efficiently.

  • This course aims to give students a broad understanding of the processes and structures involved in e-business within tourism. Topics covered in the course are looked at from the point of view of both the consumer and the service provider.

-
  • EU Research & Dissertation Seminars*
  • EU Dissertation
    14 CH / 20 ECTS
*EU Research & Dissertation Seminars will be taken over 2 terms
EMPLOYABILITY

Graduates of this degree go on to secure roles such as:   

 

• Hotel chain executives 

• Tourism bureau directors 

• Resort managers 

• Event and conference executive 

EXCHANGE OPPORTUNITIES

Some of our courses are available across all five of our campuses. We encourage students to diversify their education by participating in our campus exchanges. Choose the perfect location for you and gain international experience while expanding your global network.

CHECK OUR FACULTY

Our experienced academic department is comprised of entrepreneurs, consultants and business leaders to provide students with the perfect educational balance between classroom theory and real life experiential learning.

ADMISSIONS

Our admissions process is quick and straightforward and our admissions department is here to help guide you through the process

Ask for more info
If your application is successful, you’ll be joining a leading business school of the highest caliber. Request information on our programs!