A pragmatic and experienced marketing manager with an engineering background, Dr. John Kwo is an expert in industrial marketing research, new business development and corporate strategies. Dr. Kwo’s fluency in English, French and German, as well as his solid knowledge of Chinese, is testament to his international outlook and geographical mobility. His natural interest in culture and enjoyment of traveling contribute to this as well. Dr. Kwo received his bachelor’s degree in structural engineering from the University of Southbank, before moving on to earn his master’s degree in marketing and business management. Dr. Kwo culminated his studies when he achieved his doctoral degree in business administration in 2006.

John Kwo

We, as professors, are not a dispenser of knowledge, but merely facilitators for learning. As such, we strive to provide an active, dynamic and fun atmosphere in class, one conducive to learning excellence.

Marketing Lecturer
Geneva Campus
Education
2004-06

EU Business School Geneva: Doctorate in Business Administration

1985-86

Webster University Geneva: master's in marketing and business management

1971-75

Polytechnic/University of Southbank: bachelor's in structural engineering

Employment
2010-

John Kwo & Partners: Corporate Strategic Planning and Market Research

2006-09

L.N. Industries SA: Business Development Manager

2001-04

TLS Group - Terolab Services MGT SA: Group Marketing Manager & Product Manager

Teaching
2004-

EU Business School: Lecturer of Strategic Marketing, Marketing Research, Industrial Marketing, Social Media Marketing and Strategic Management