Digital advances are shaping the way businesses are run nowadays. The Master in Digital Business program in Geneva provides students with a 360-degree view of how digital trends impact a company's profitability and how to optimize a company's digital strategy to overcome competitors.

The Master in Digital Business (60 ECTS) is a one-year, three-term, full-time degree with start dates in October, January and March.

ABOUT THE PROGRAM

The Master in Digital Business program in Geneva provides students with the key skills needed to drive digital change in any type of business. This dynamic program will teach students everything from finance to strategy in order to excel in the ever-evolving digital world.

 

During this program, students will:

 

  1. Understand digital culture and how this can affect a company.  
  2. Analyze how new technologies and upcoming digital trends impact organizations. 
  3. Learn how to leverage digital business solutions to boost profitability and minimize costs. 
Program Duration
1 year
Credits
60
Teaching Language
English
Start Dates
October, January, February, April, May
You can do it in
Barcelona, Geneva, Montreux
Schedule
Full-time
DEGREE AWARDED
  • A master’s degree from EU Business School Switzerland that is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua
     
  • A state-recognized university master’s degree accredited by Universidad Católica San Antonio de Murcia (UCAM), Spain (título propio)
PROGRAM
(13 CH | 18 ECTS)
  • Managing Digital Business focuses on the foundational aspects of digital business management. The course explores the strategies and business case in digital management, along with the human resource management aspects of digital business.

  • Digital Business Finance provides the student with sound financial principles and a multitude of case studies to complete the full picture of business finance applied to the digital enterprise, including the financial strategies, challenges and opportunities that arise in the digital age.

  • Digital Marketing Strategies takes core marketing concepts one step further by presenting a broad spectrum of e-marketing design and planning strategies that go hand-in-hand with state-of-the-art digital advertising tools.

  • Digital technologies have emerged as vehicles of change management in winning companies across the board. Being technically literate in digital technologies, their use and application, is a fundamental skill that any aspiring executive needs to acquire.

  • This seminar focuses on legal formalities in digital business, from digital regulations and intellectual property rights protection to legal aspects of entrepreneurship creation and management.

(13 CH | 18 ECTS)
  • The digital experience heavily relies on the user interface and usability. Reaching a simple and intuitive design often requires disciplined methodology in defining the design and architecture of user interface and experience.

  • The course focuses on the roles, duties and tools associated with customer relationship management in the digital era. It also teaches the use of software tools such as CRM, which have become an industry standard.

  • This course focuses on key attributes of a leader in the digital era: innovation and vision. It also provides the technical foundations of innovation that enable the visionary leader to inspire others and lead by example.

  • Students focus on methods for capturing, analyzing and processing web data and social network elements. The course explores the metrics that are currently available to leverage the understanding of web analytics to enhance corporate image and business profitability.

  • This seminar focuses on key strategies for conquering the mobile market. It provides students with an understanding of the impact of mobile technologies on every aspect of daily life, while projecting the future influence over society and business. Students analyze the impact of mobile strategies in ground-breaking industries such as IoT, eHealth, smart-cities and new vehicle technologies.

(13 CH | 18 ECTS)
  • Global e-commerce trends focuses on new and current e-business tendencies. The course provides insight in how the use of artificial intelligence (AI) is providing an edge in strategic e-commerce planning. Furthermore, the course introduces the tools and methods to make e-commerce an internationalization tool.

  • The Digital Economy Ecosystem focuses on the different e-business elements that merge to create a digital ecosystem and how they interact among themselves. Furthermore, the course provides detailed analysis and hands-on practical work on the role of the chief digital officer and IT security as a guarantee of safety for users and corporations.

  • Crafting the Digital Business Model focuses on the architecture of digital business markets and models. The course introduces a full set of business-enhancing gamification techniques that are changing the landscape of how e-business is done.

  • The Entrepreneurship and Startups course provides a practical approach to building a startup, following the process from the original idea to the launch of a real startup. The course examines new product and services development as foundational elements of a startup.

  • The Online Reputation Management seminar focuses on all relevant aspects of public digital image management. The seminar discusses online corporate reputation management in the era of social networks, user reviews and instant communication.

 
  • Business Plan
    6 CH / 6 ECTS
Students will also be required to submit a business plan (6 ECTS) at the end of their studies and to attend field trips, company visits and fairs as part of the experiential learning method.
EMPLOYABILITY

Graduates of the Master in Digital Business degree can procure opportunities in: 

 

  • Digital management 

  • E-Commerce 

  • Innovation management  

CHECK OUR FACULTY

Our experienced academic department is comprised of entrepreneurs, consultants and business leaders to provide students with the perfect educational balance between classroom theory and real life experiential learning.

ADMISSIONS

Our admissions process is quick and straightforward and our admissions department is here to help guide you through the process

Ask for more info
If your application is successful, you’ll be joining a leading business school of the highest caliber. Request information on our programs!