The Master in Innovation & Entrepreneurship program in Geneva develops students' creative-thinking and executive skills, to encourage an entrepreneurial outlook to business.

ABOUT THE PROGRAM

Students will evaluate several business models from different perspectives while exploring the main components of innovation and new venture creation.

  

 During this program, students will:

 

  1. Gain knowledge of the core essentials of entrepreneurship and new venture creation. 
  2. Learn how to drive innovation and new business development. 
  3. Develop innovative thinking and recognize potential business opportunities.
Program Duration
1 year
Credits
60
Teaching Language
English
Start Dates
October, January, March
You can do it in
Barcelona, Geneva, Montreux, Online
Schedule
Full-time
DEGREE AWARDED
  • A state-recognized, university master’s degree accredited by Universidad Católica de Murcia (UCAM), Spain.

  • An EU Business School Switzerland private and internationally accredited master’s degree.

PROGRAM
(13 CH | 18 ECTS)
  • This course focuses on the management of organizations. Students analyze the skills and functions needed to run efficient and effective organizations, considering issues of motivation, communication, leadership and strategy. Participants cultivate an understanding of the skill and functions needed for successful management, as well as the importance of effective communication and how to develop it throughout organizations.

  • This course introduces students to the business environment of global firms, helping students to understand concepts related to the international economy and globalization. Students will learn how international companies operate in the broader context of global politics and economy and of their role in society. The course will equip students with the ability to formulate, implement and decide on strategies to enter and compete in the global market place, while being aware of the broader economic, social and political context.

  • Legal forms of business organizations, and the pros and cons of various forms of organizations are considered, enabling students to differentiate between terms like revenue, profit and costs. This understanding enables an analysis of financials and is imperative for taking key investment decisions involving financing, investing, working capital and dividends. Students learn how to elucidate the role of finance in business, classify risks inherent with business, evaluate the most effective ways to acquire funds from financial markets and examine current events that affect the business environment.

  • This course focuses on the development of effective business models through marketing, emphasizing the design of customer-driven strategies. Students learn to explain the key changes in the political and cultural environments, explain how companies identify attractive market segments and choose a market-targeting strategy, and discuss how companies differentiate and position their products for maximum competitive advantage.

  • In this seminar, students will learn techniques for improving their creativity in business situations, with a focus on problem-solving activities. This seminar will also explore various methods employed by managers and organizations to create and sustain high levels of innovation in product and service creation. Topics covered include creative thinking techniques, idea selection, brain-storming, working conditions that facilitate creativity and disruptive innovations. Students take part in practical hands-on activities that place them in competitive and creative situations.

(13 CH | 18 ECTS)
  • Students analyze the necessary framework for developing and maintaining new product development capabilities in the corporate world. This course gives students an understanding of the nature and of new product development, while highlighting the importance of sustainability, corporate social responsibility and ethics in new product development and management processes.

  • Innovation management establishes a framework for developing and maintaining innovation and new product development capabilities in the corporate world. In this course, students will learn the complex processes behind innovation management and how to define innovation strategies within the context of a firm. Course subjects also include intellectual property, managing organizational knowledge and business model thinking. Classes are undertaken within a practical problem-solving environment with dynamic class discussion to help students build on theoretical learning and reading.

  • This course focuses on the body of intellectual property law governing the types of issues that students can expect to encounter in their roles as managers, consultants, and entrepreneurs. Students will gain an understanding of licensing agreements, copyright laws and the various forms of intellectual property (e.g., trade secrets, patents and trademarks). The lifecycle of a startup – from invention and early assessment, through incorporation and product development, through growth, and on to a major financing event or exit strategy – is used as a framework to analyze the intellectual property and innovation legal strategy behind creating and executing a scalable and repeatable business model.

  • Understanding the customer is a vital component to evaluating the effectiveness of marketing strategies and techniques. During this course, students develop a holistic view of the customer experience, analyzing tangible and intangible facets that serve to satisfy and even exceed expectations. They will also gain an appreciation for the business imperative to shift from transaction-based to relationship-based marketing and focus on specific strategies for incorporating a customer-centric focus into a firm’s operations.

  • Students become familiar with the goals of business leaders, identify the features of tomorrow’s leadership, explore the relation between trust and leadership and define how trust can be developed within an organization. This seminar invites students to discover how awareness of self and others can build trust, and analyze the requirements to become a successful leader. Finally, students examine the relationship between teamwork, trust and leadership.

(13 CH | 18 ECTS)
  • The course draws upon and applies key theoretical stances and concepts of the general body of entrepreneurship knowledge base and understanding of ‘best business entrepreneurial management practice.’ It is predominantly oriented toward the new venture start-up process: how entrepreneurs identify a business development opportunity and creatively work initial ideas to commercial reality. It also fosters wider student perspective and understanding of entrepreneurship in its embrace of entrepreneurial behaviors and capabilities beyond new venture start-up into sustained business development.

  • The goal of entrepreneurial finance is to provide the main elements necessary to make better investment and financing decisions in an entrepreneurial setting. In this course, students explore core issues faced by entrepreneurs, such as the funding process and financial models. This is elaborated across the venture's life cycle, with a deeper understanding of the various types of investor, the cost/benefit ratio of each source of funding and the links between a venture's financing strategy and its product-market strategy.

  • Students gain an understanding of how venture capital and private equity initiatives work in the funding of startups, throughout different phases of development. The application of valuation models is analyzed and students gain an insight into the capital required at each stage, based on the venture value. Furthermore, an examination of the due diligence process helps to identify the main value components.

  • This course provides a survey of international business management in the context of the increasing economic interdependence of nations. Students examine theories of international business in conjunction with strategic planning, intercultural factors, foreign management techniques, and political risk analysis. Furthermore, they explore the frameworks, ideas and concepts that underpin strategic management and draw upon key strategic management principles and methods to foster better understanding.

  • Negotiating is part of our personal and professional daily lives and is an expected skill within a business organization. Being an effective negotiator promotes career development. This seminar enables students to recognize and differentiate between negotiation styles, strategies and tactics, while understanding the key elements to successful negotiation.

 
  • Business Plan
    6 CH / 6 ECTS
Students will also be required to submit a business plan (6 ECTS) at the end of their studies and to attend field trips, company visits and fairs as part of the experiential learning method.
EMPLOYABILITY

Graduates of the Master in Innovation & Entrepreneurship program in Geneva will hold the vital skills needed to pursue one of the following: 

 

  • New venture creation  

  • Product development  

  • Innovation management  

CHECK OUR FACULTY

Our experienced academic department is comprised of entrepreneurs, consultants and business leaders to provide students with the perfect educational balance between classroom theory and real life experiential learning.

ADMISSIONS

Our admissions process is quick and straightforward and our admissions department is here to help guide you through the process

Ask for more info
If your application is successful, you’ll be joining a leading business school of the highest caliber. Request information on our programs!