Graduate Program in Geneva
Master in Innovation & Entrepreneurship
Students will evaluate several business models from different perspectives while exploring the main components of innovation and new venture creation.
During this program, students will:
- Gain knowledge of the core essentials of entrepreneurship and new venture creation.
- Learn how to drive innovation and new business development.
- Develop innovative thinking and recognize potential business opportunities.
A state-recognized, university master’s degree accredited by Universidad Católica de Murcia (UCAM), Spain.
An EU Business School Switzerland private and internationally accredited master’s degree.
- Foundations of Business Management3 CH / 4 ECTS
This course focuses on the management of organizations, especially in relation to tourism. Students analyze the skills and functions needed by managers to run efficient and effective organizations, considering issues of motivation, communication, leadership and strategy. Participants cultivate an understanding of the skills and functions needed for successful management, as well as the importance of effective communication and how to develop it throughout organizations.
- Business Environment3 CH / 4 ECTS
This course introduces students to the business environment of global firms, helping students to understand concepts related to the international economy and globalization. Students will learn how international companies operate in the broader context of global politics and economy and of their role in society. The course will equip students with the ability to formulate, implement and decide on strategies to enter and compete in the global market place, while being aware of the broader economic, social and political context.
- Applied Finance3 CH / 4 ECTS
This course discusses the relevant accounting and finance functions required for decision-making in corporate and financial institutions. In this course, students learn about legal forms of business organizations, and the pros and cons of different types of company. This course helps students differentiate between terms like revenue, profit and costs. This will enable managers to analyze financials in order to understand areas of concern and ensure efficiency. This analysis is imperative for making key investment decisions regarding financing, investing, working capital and dividends. The corporations interact with financial markets in order to raise finance through equity, working capital finance, issuing bonds, distributing dividends, etc. They are also required to value their stocks or businesses, which form the basis of transactions in financial markets.
- Business Model3 CH / 4 ECTS
This course focuses on how to develop effective business models through marketing. The course will emphasize the design of customer-driven strategies and developing distinct competitive advantages.
- Boosting Creativity1 CH / 2 ECTS
This seminar addresses the modern management process, including decision-making and planning, motivating others and efficient communication. Students will focus on exploring the rationale of organizational design and structure to achieve firm objectives, positive employer- employee relations, managerial ethics and the use of control systems.
- New Product Development3 CH / 4 ECTS
This course establishes a framework for developing and maintaining new product development capabilities in the corporate world. It allows the practical development of new products and defines the conditions under which they can be successfully launched. The course is designed to integrate the various elements of the program within a practical problem-solving environment. Students are expected to read extensively, complete all assignments, participate in discussions and cooperate in the identification and application of their learning to new situations.
- Strategic Management of Innovation3 CH / 4 ECTS
Innovation management establishes a framework for developing and maintaining innovation and new product development capabilities in the corporate world. It identifies the opportunities for innovation and research and development in the firm, while linking it to the practical development of new products and the conditions for launching them successfully. The course is designed to integrate the various elements of the program within a practical problem-solving environment. Students are expected to read extensively, complete all assignments, participate in discussions and cooperate in the identification and application of their learning to new situations.
- Intellectual Property3 CH / 4 ECTS
This course will focus on the body of intellectual property law encountered by managers of public and private companies, consultants, and entrepreneurs. Topics for discussion include, but are not limited to, licensing agreements and copyright laws; the various forms of intellectual property (e.g., trade secrets, patents and trademarks) and doing business; and specific issues regarding start-ups and intellectual property laws. Legal strategies related to intellectual property and innovation for early-stage business ventures will also be covered. We will use the life cycle of a startup – from invention and early assessment, through incorporation and product development, growth, and on to a major financing event or exit strategy – as a framework for analyzing the intellectual property and innovation legal strategy behind creating and executing a scalable and repeatable business model. Last but certainly not least, this course will emphasize the need to align a company’s intellectual property strategy with its business model.
- Customer Centric Strategy3 CH / 4 ECTS
As customers become increasingly discerning and demanding and the business environment increasingly competitive, enterprises are responding by changing their approach to marketing. They are creating a stronger customer-centric focus with specific attention on building long-term customer relationships as a means of developing a sustainable competitive advantage in the marketplace. The emphasis is on engaging the customer in a more meaningful way and creating customer experiences that translate into loyalty and a long-term commitment to the firm. This course considers the marketing strategies required to build and maintain these customer relationships. The course begins with an examination of the major themes in relationship marketing along with implications for today’s marketing practitioners. It then turns to a study of specific strategies for incorporating a customer-centric focus into a firm’s operations.
- Authentic Leadership1 CH / 2 ECTS
Organizations are increasingly aware of the importance of intellectual and human capital. Leadership and trust are two drivers of human capital development. Trust is at the heart of organizational and personal issues and rests on rational and emotional foundations and on contractual and affective exchanges. To become a leader, you have to know yourself, be aware of your strengths and weaknesses and understand others. This course focuses on effective communication, support, teamwork, leadership and team-building.
- Entrepreneurship Strategy3 CH / 4 ECTS
The course applies key theoretical concepts drawn from the general body of entrepreneurship knowledge and from understanding of best business entrepreneurial management practice. It is oriented predominantly toward the new venture startup process: how entrepreneurs identify a business opportunity and creatively develop the initial ideas into commercial reality. It also provides students with a broader perspective and deepens their understanding of entrepreneurship by examining entrepreneurial behaviors and capabilities for sustained business development beyond new venture startups.
- Entrepreneurial Finance3 CH / 4 ECTS
The course provides students with the knowledge and skills to identify and assess the financial implications of planning and managing a new business. The course content provides the essentials any manager should have when assessing financial viability of a new business venture. The course is designed for students who plan to get involved with a new venture at some point in their career – as a founder, employee, advisor, consultant or investor. It is also appropriate for students interested in gaining a broader view of the financing for startup firms.
- Private Equity and Venture Capital3 CH / 4 ECTS
The course provides a practical, in-depth look into venture capital and private equity from the perspectives of both the investor and the entrepreneur. The course content covers the investment process, conducting due diligence, valuation methods, adding value to business, exploring exit pathways.
- Strategic Management of Growth & Exit3 CH / 4 ECTS
This course provides a survey of international business management in the context of the increasing economic interdependence of nations. Theories of international business are examined in conjunction with strategic planning, intercultural factors, foreign management techniques and political risk analysis. The activities of multinational enterprises in home and host countries are also examined. The course focuses on strategic management, utilizing the full business context focus of the discipline to pull together, integrate and contextualize the learning undertaken by the students throughout their program in its totality. The course draws upon strategic management theories, concepts, methods and tools to nurture student capacity to think strategically about organizations in their uncertain external development contexts and their current strategic positions and to identify the potential for pursuing alternative strategic development paths and sustaining a distinguishing competitive posture. The course fosters student interactivity and action learning through discussion and debate, considering case study-portrayed real-life examples and assessing and analyzing recent developments in research.
- Effective Negotiation1 CH / 2 ECTS
Negotiating is part of our personal and professional daily lives. This is a skill that all organizations value. Being an effective negotiator promotes career development. The main objectives of the course are to help students build and strengthen their negotiation skills by developing an analytical understanding of business negotiations, so they can become more effective negotiators and problem-solvers.
- Business Plan6 CH / 6 ECTS
Graduates of the Master in Innovation & Entrepreneurship program in Geneva will hold the vital skills needed to pursue one of the following:
New venture creation
Our experienced academic department is comprised of entrepreneurs, consultants and business leaders to provide students with the perfect educational balance between classroom theory and real life experiential learning.
Our admissions process is quick and straightforward and our admissions department is here to help guide you through the process