Master in Tourism & Hospitality Management
As the tourism and hospitality industry grows, companies are looking for professionals who understand how to tackle the different trends that follow. Our Master in Tourism & Hospitality Management program combines theories, real life case studies and frameworks, while preparing students for a future career in tourism and hospitality.
The Master in Tourism & Hospitality Management (60 ECTS) is a one-year, three-term, full-time degree with start dates in October, January and March.
The Master in Tourism & Hospitality Management degree will develop students' knowledge on the complex industry in general, covering a range of areas such as management skills, strategic thinking, analysis of different technological and consumer trends.
During this program, students will:
- Acquire an understanding of how tourism and hospitality organizations are managed.
- Analyze the impact of tourism planning and development on economic, socio-cultural and physical environments.
- Develop skills on how to critically evaluate the core business disciplines in tourism and hospitality sectors and apply these to practical situations.
- A master’s degree from EU Business School Switzerland that is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua
- A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain
- Foundations of Business Management3 CH / 4 ECTS
This course focuses on the management of organizations, especially in relation to tourism. Students analyze the skills and functions needed by managers to run efficient and effective organizations, considering issues of motivation, communication, leadership and strategy. Participants cultivate an understanding of the skills and functions needed for successful management, as well as the importance of effective communication and how to develop it throughout organizations.
- Environments of Tourism3 CH / 4 ECTS
This course gives students a geographical, political and economic understanding of contemporary tourism, with special focus on the impact of natural resources and global climate change. This fundamental knowledge is used as a framework for identifying and understanding the drivers of tourism and for making forecasts about emerging trends in the industry. Through practical case studies and theoretical learning techniques, students will learn how to compose an international and regional picture of geopolitics and geo-economics and their influence on tourism.
- Finance Management3 CH / 4 ECTS
This course aims to convey knowledge about the management of a tourist business and about its connection to the financial world. Students will explore the financial strategies used in the development of tourism project and become familiar with fundamental financial terminology. Examination of feasibility studies and the development of business plans form the basis of class discussion and learning. This course focuses particularly on evaluating new investment opportunities and their financing. Students evaluate the most effective ways to acquire funds from financial markets and examine current events that affect the business environment.
- Tourism Marketing3 CH / 4 ECTS
This course provides students with in-depth knowledge of how an organization can offer value to the customer using both tangible and intangible facets. This module will examine the parameters which need to be managed to situate the organization in a strong market position. Students will be introduced to key factors influencing customer behavior in this sector together with the concepts and principles of marketing management. At the end of the course, students will produce a strategic marketing plan for a tourism and hospitality organization.
- Sustainable Tourism: Policies & Ethics1 CH / 2 ECTS
Successful tourism development and marketing are dependent on maintaining a delicate balance between economic growth and the protection of environments. This course tackles the tough issues of tourism such as negative environmental impact and cultural degradation and provides answers that do not sacrifice positive economic growth. The suggestion that businesses should take an active role in improving the world has arisen, given global climate change, fossil fuel use, poverty and loss of cultural identity, among other issues. This course discusses sensible guidelines for protecting the environment, heritage sites and local culture while developing realistic tourism goals and strategies for compatible economic growth.
- The Tourism Industry3 CH / 4 ECTS
The course draws together and develops concepts of the hospitality sector, events management, leisure & recreational management, cultural heritage, and luxury and travel issues. Students analyze the complex inter- relationships between the public and private sectors in tourism development, and evaluate philosophical issues concerning the development of tourism in different cultures and societies.
- Cross Cultural & Team Management3 CH / 4 ECTS
This course provides students with the key concepts and theories surrounding cross cultural communication.
In our interdependent world, we all need to be able effectively and skillfully work within the framework of intercultural communication knowledge, cross cultural skills and understand and apply the sensitivities to be able to functions within a cross cultural working environment such as the tourism and hospitality sector.
- Operations Management3 CH / 4 ECTS
This course examines the functional area of operations management in the tourism industry. Topics include decision-making, capacity planning, aggregate planning, forecasting, inventory management, distribution planning, project management and quality control.
Students learn how to use a range of concepts and analytical tools to solve common operational problems.
- Digital Tourism: Marketing Strategies & Online Commercialization3 CH / 4 ECTS
As the adoption and use of internet, mobile internet, tablets and smart phones continues to increase so does the importance of digital marketing. The use of online marketing and social media is now a fundamental part of business.
Students develop their knowledge of online marketing tools, instruments and theories into a broader theoretical model/framework and gain an understanding of the value of online marketing and social media as contemporary marketing practices.
- Marketing & Communication Skills1 CH / 2 ECTS
This seminar examines and illustrates the strategic way in which tourism and hospitality organizations plan and coordinate their marketing activities. Students consider a range of industry examples used by successful businesses in order to meet customers’ wants and needs in a constantly changing market.
- Hospitality Management3 CH / 4 ECTS
This course provides students with a broad perspective of hospitality organizations and their operations, and gives insights into the origin, meanings and development of hospitality management. Students will analyze and reflect on the different cultural concepts of hospitality. In addition, students will be able to demonstrate a critical awareness of the boundaries of hospitality.
- Entrepreneurship, Change Management & Leadership3 CH / 4 ECTS
The course aims to develop students’ understanding of business management practices specific to the tourism and hospitality industry. The course will evaluate the internal and external factors that affect the success of businesses in this industry. Students will be introduced to both theoretical and practical aspects of the entrepreneurship, change management and leadership process, offering a realistic insight into the process and organization to conceive, research and communicate a credible business proposal/idea in order to secure the necessary external resources to start a new business.
- Innovation in the Tourism Industry3 CH / 4 ECTS
Innovation management establishes a framework for developing and maintaining innovation and new product development capabilities in the world of tourism. This allows opportunities and areas for innovation and research in the company are identified, while linking it to the practical development of new products and establishing the conditions for launching them successfully.
It also examines the foundations of digital business and the business models, commonly used and emerging technologies, as well as discussing the organizational impacts and management implications of moving into digital business.
- Information Technologies in Tourism3 CH / 4 ECTS
This course will show students how innovation and innovative processes could be applied to tourism by providing a profound understanding of the role of information systems as we continue to move further into the digital world.
We will highlight what information systems are, how they have evolved to become a vital part of modern organizations, and why this understanding is necessary for students to become an effective manager in the digital world, focusing on the tourism industry by studying and analyzing industry-specific case studies.
- Applied Cases in Tourism1 CH / 2 ECTS
This seminar aims to provide students with the necessary skills for effective communication of a luxury brand. Based on storytelling and persuasion, students will learn the importance of creativity, being authentic and building an experience for the customer.
- Business Plan4 CH / 6 ECTS
Graduating with a Master in Tourism & Hospitality Management in Geneva is a great way to enter this popular growing industry in positions within:
Our admissions process is quick and straightforward and our admissions department is here to help guide you through the process